Digital Marketing · Data · Analytics

Turning complex data into decisive action

Devotio partners with enterprise brands to build, optimize, and scale their digital analytics and marketing technology ecosystems — from strategy through execution.

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Services

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Analytics Strategy & Implementation

End-to-end analytics architecture — from data layer design and tag management through reporting and insight generation.

Customer Journey Analytics

Cross-channel insights with Adobe CJA, connecting online and offline touchpoints to reveal the complete customer story.

Experience Platform & CDP

AEP, Real-Time CDP, and Journey Optimizer — identity resolution, audience activation, and personalization at enterprise scale.

Data Collection & Governance

Web SDK, server-side forwarding, and tag management architecture. Clean data in, actionable insights out.

Personalization & Targeting

A/B testing, experience targeting, and AI-powered decisioning to deliver the right message at the right moment.

Migration & Optimization

Seamless migrations from legacy analytics to modern platforms. Adobe Analytics to CJA, GA to Adobe, or hybrid configurations.

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Technologies & Platforms

Adobe Experience Platform Customer Journey Analytics Adobe Analytics Adobe Target Journey Optimizer Real-Time CDP Google Analytics 4 Google Tag Manager Adobe Launch / Tags Web SDK Databricks Python JavaScript SQL

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