Adobe Experience Cloud
8 tools
Adobe Experience Platform
Unified data infrastructure
Adobe Analytics
Web & app analytics
CJA
Customer Journey Analytics
Cross-channel analytics
L
Adobe Launch / Tags
Tag management & data collection
SDK
Web SDK
Client & server-side
Adobe Target
Personalization & testing
AJO
Journey Optimizer
Cross-channel orchestration
CDP
Real-Time CDP
Audience activation
Google Marketing Platform
3 tools
Google Analytics 4
Event-based analytics
Google Tag Manager
Tag management
LS
Looker Studio
Data visualization
Languages & Development
5 tools
JavaScript
Implementation & automation
Python
Data processing & automation
SQL
SQL
Data querying & analysis
TypeScript
Typed JavaScript development
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JSON / XDM
Schema & data modeling
Data Engineering & Visualization
5 tools
Databricks
Data engineering & lakehouse
Tableau
Business intelligence
Power BI
Microsoft BI platform
Microsoft Azure
Cloud platform
❄️
Snowflake
Cloud data warehouse
QA, APIs & Productivity
4 tools
Postman
API testing & automation
OP
ObservePoint
Tag auditing & validation
🔧
Chrome DevTools
Debugging & performance
Git / GitHub
Version control