A decade of turning data into business outcomes

Enterprise analytics consulting grounded in hands-on implementation experience — from Fortune 50 organizations to high-growth digital brands.

10+
Years Experience
7+
Industries Served
1,000+
End Users Supported
5
Active Certifications

Career Journey

2025 – Present

Adobe Partner Consultancy

Senior Consultant

Leading Adobe Experience Platform implementations and analytics strategy engagements for enterprise clients. Specializing in AEP, CJA, and Web SDK deployments as a certified Adobe partner consultant. Developing standardized implementation frameworks, event-driven data layer specifications, and reusable tooling that accelerates client onboarding and ensures consistency across engagements.

2023 – 2025

Fortune 50 Retail Enterprise

Analytics Engineer → Senior Analyst

Led the enterprise-wide migration from Adobe Analytics to Customer Journey Analytics for an organization with over 1,000 analytics end users. Owned the end-to-end AEP, CJA, and Launch configuration — including data view design, connection management, and permission architecture. Built automated reporting solutions using AEP and CJA APIs via Postman and cloud-based data platforms. Managed the parallel reporting period and phased cutover that ensured zero disruption to business-critical reporting.

2022 – 2023

Global Technology Consultancy

Strategy Consultant

Provided analytics strategy and implementation consulting for enterprise clients across multiple verticals. Focused on bridging the gap between business requirements and technical implementation, translating stakeholder objectives into measurement frameworks and analytics architectures.

2014 – 2022

Leading Digital Performance Agency

Operations Analyst → QA Engineer → Analytics Engineer → Strategy Consultant

Progressive career spanning eight years at a premier digital marketing agency. Evolved from operations and quality assurance into analytics engineering and strategic consulting. Gained deep experience across Adobe Analytics, tag management, data layer architecture, and client-facing analytics strategy across industries including automotive, financial services, B2B technology, entertainment, and eCommerce.

Certifications

Active certifications and strategic learning investments that validate platform expertise.

Active
Adobe Certified CJA Developer
Customer Journey Analytics
Active
Databricks Fundamentals
Data Engineering & Analytics
In Progress
Adobe Target Expert
Personalization & Testing
Planned
Adobe Journey Optimizer
Cross-Channel Orchestration
Planned
Adobe RTCDP Certification
Real-Time Customer Data Platform
Planned
SnowPro Certification
Cloud Data Warehousing

Industries Served

🛒

Retail & eCommerce

🏦

Financial Services

🚗

Automotive

💻

B2B Technology

🎬

Entertainment

🏥

Healthcare

🏭

Manufacturing

📱

Digital & SaaS

Let's discuss your project

Whether you need a full implementation partner or strategic guidance on your analytics roadmap.

Get in Touch