We help enterprise organizations design, implement, and optimize their digital analytics and marketing technology ecosystems — bridging the gap between raw data and business impact.
A measurement strategy is only as good as its implementation. We design analytics architectures that capture the right data at the right moment, from initial page load through complex multi-step conversions. Every implementation begins with a solution design reference that maps business requirements to technical specifications — ensuring alignment between stakeholders, developers, and analysts.
Our implementations span both Adobe Analytics and Google Analytics 4, including tag management configuration, data layer architecture, custom dimensions and metrics, calculated metrics, processing rules, and marketing channel classification. We build for accuracy, scalability, and long-term maintainability.
Adobe Customer Journey Analytics breaks down the silos between channels, sessions, and devices to give you a unified view of every customer touchpoint. We specialize in CJA implementations from the ground up — data connections, data views, calculated metrics, attribution models, and workspace projects that deliver cross-channel insights at enterprise scale.
We've led large-scale CJA migrations serving 1,000+ end users, building the data views, permissions, and training infrastructure needed to transition organizations from legacy analytics to CJA without disrupting ongoing reporting. Whether you're connecting web analytics, call center data, CRM records, or offline transactions, we architect the connections that make cross-channel analysis possible.
AEP is the foundation of Adobe's experience cloud — the unified data infrastructure that powers real-time profiles, audience segmentation, journey orchestration, and decisioning. We implement and configure AEP from schema design through data ingestion, ensuring your XDM schemas, datasets, and identity namespaces are structured for both current needs and future scalability.
This includes Real-Time Customer Data Platform (RTCDP) for audience activation and Adobe Journey Optimizer (AJO) for orchestrating personalized, cross-channel customer journeys. We handle the technical complexity of identity mapping, merge policies, segment building, and destination configuration so your marketing teams can focus on strategy.
The data collection layer is where everything begins. We architect event-driven data layers, configure tag management systems, and deploy Web SDK implementations that reliably capture user interactions across web, mobile, and server-side environments. Our approach prioritizes clean, consistent data from the source — reducing downstream cleanup and ensuring your analytics and personalization platforms receive high-quality signals.
We work across both Adobe Data Collection (Launch/Tags) and Google Tag Manager, and specialize in the Adobe Web SDK for modern, streamlined data delivery to AEP's Edge Network. This includes server-side forwarding, event filtering, and privacy-compliant data handling built into the collection architecture.
Personalization transforms generic digital experiences into relevant, contextual interactions. We implement Adobe Target for A/B testing, multivariate testing, experience targeting, and automated personalization — including code-based channel implementations for headless CMS environments and modern application architectures.
Our testing programs go beyond surface-level button color tests. We build structured optimization roadmaps that prioritize high-impact opportunities, define proper statistical frameworks, and connect testing outcomes to measurable business impact.
Migrating analytics platforms is one of the most complex and high-stakes initiatives an organization can undertake. We've led migrations serving over a thousand end users, managing the transition from legacy platforms to modern solutions while maintaining reporting continuity, user access, and data integrity throughout.
Whether you're moving from Adobe Analytics to CJA, Google Universal Analytics to GA4, or building a hybrid multi-platform environment, we handle the gap analysis, data mapping, parallel validation, user training, and phased cutover that ensures a smooth transition.
Data is only valuable when it's actionable. We design dashboards and reporting solutions that translate complex analytics data into clear, decision-ready visualizations — built for the audiences that need them, from C-suite executives to campaign managers.
Our reporting work spans native platform tools (CJA Workspace, GA4 Explorations) as well as enterprise visualization platforms like Tableau, Power BI, and Looker. We also build custom reporting solutions using platform APIs for organizations that need programmatic access to their analytics data.
AI is reshaping every layer of the marketing technology stack. We help organizations integrate AI-powered capabilities into their existing analytics and martech ecosystems — from Adobe Sensei-driven features within AEP and Target to custom automation workflows that reduce manual effort and accelerate time-to-insight.
This includes leveraging AI for predictive audiences, automated content decisioning, anomaly detection in analytics data, and intelligent orchestration within Journey Optimizer. We focus on practical, high-ROI AI applications that enhance your existing investments rather than require net-new infrastructure.
Every engagement starts with a conversation. Tell us where you are and where you want to be.
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